Glossary Terms A to H
Glossary Terms I to Z

Adcenter
Ad Group
Ad Inventory
Ad Words
Auto Bidding
Average Position
Backlink
Bid Price (also known as Keyword Bid or simply Bid)
Broad Match
Campaign
Click
Click Fraud
Click Through Rate (CTR)
Content Bid
Content Match
Conversion
Conversion Rate
Cost Per Action (CPA)
Cost Per Click (CPC)
Cost Per Million (CPM)
Creative
Day Parting
Dynamic Keyword Insertion
Exact Match
Geo Targeting
Hits